Is Google Adsense Diminishing Your Brand?-Don’t Let Direct Competitors Show Up on Your Page!
Is Google Adsense Diminishing Your Brand By Feeding Competitor’s Ads to your Page?
To some people, Google Adsense is the best thing ever invented. In a nutshell, Google AdSense is a program that allows companies or individuals who publish content online to earn extra revenue by having advertisements placed on their website or blog.
Google AdSense matches the content of your site or blog with advertisers in their network so that the ads and the content are relevant to one another and would attract the same target audience.
As a website owner or blogger, you earn a small amount of money every time an ad is clicked through from your site, making it a very easy—and very free—way for you to earn some extra income from your online content.
Although Google AdSense seems to be a no brainer for most website or blog owners, it has been speculated that the program is actually doing more harm than good. The following are a few adverse effects of Google AdSense.
You’re hurting your own SEO
Google ultimately decides which advertisements are placed on your website or blog depending on the niche and geographic locations of your target audience. For example, if you were the owner of a cooking blog, you would probably generate ads for nearby cooking classes, stores that carry kitchen utensils or something else relevant to the content on your site. You are ultimately sending these viewers to other websites, thus decreasing the value of your own website and hurting your search engine optimization (SEO).
Your site’s page ranking is dependent on an algorithm used by search engines, and one facet of that algorithm includes how long people stay on your website and what they do while there. If people are leaving your site after a few seconds and clicking on ads, you’re not earning valuable traffic or valuable leads, thus hurting your SEO efforts.
You’re losing business
It’s always possible that an ad from one of your competitors will appear on your blog or website. If your readers are attracted to this ad, they could click through and end up making a purchase from your competitor instead of from you.
At the same time, these Google AdSense are also taking valuable marketing space away from you promoting your own products or services. For example, if you replaced the ads on your site with ads for your own products, you will keep your readers on your website and direct them to your own products, which will keep you from losing out on any business.
If you want to monetize your website or your blog, you may want to think twice before employing Google AdSense. Though you may enjoy getting paid for not doing any work, you have to decide if the check you receive every month is worth the amount of business and leads you lose by using the tool.
If you’re site is losing search engine rankings and if you notice a decrease in online activity ever since you employed AdSense, you may want to take the time and see what type of results you receive without it.
